Audi and BMW are major benchmarks in the automotive industry for their unique combinations of performance and luxury throughout their lineup of sedans, coupes, crossovers, and SUVs. On the surface, these two German brands may manufacture similar vehicles in each segment, but to help dispel that myth, we've done the research, examined the details, and assembled a side-by-side comparison of some of their most popular models so that you can better determine which brand delivers more for your money.
Disclaimer: Prices shown reflect Audi & BMW Canada MSRP prices.

In conclusion, the Audi S3 emerges as the superior choice for those seeking an exhilarating driving experience coupled with cutting-edge features. With its robust 306 hp engine, lightning-fast acceleration of 4.3 seconds from 0-100 km/h, and standard premium sound system and park assist, the Audi S3 offers unparalleled performance and luxury at a competitive price point starting at $51,415. For enthusiasts who value power, innovation, and unmatched driving pleasure, the Audi S3 stands as the pinnacle of automotive excellence.

The Audi S5 emerges as the clear winner for those who crave an extraordinary driving experience marked by power, luxury, and innovation. With an impressive 354 hp engine, lightning-fast acceleration of 4.3 seconds from 0-100 km/h, and a standard premium sound system and park assist, the Audi S5 sets the standard for automotive excellence. Despite its marginally lower starting MSRP of $69,615 compared to the BMW 5 Series $70,500, the Audi S5 outshines its competition with a blend of performance and luxury that's simply unmatched. For enthusiasts who seek the pinnacle of automotive engineering, the Audi S5 stands as the undisputed champion, offering an unrivalled combination of style, performance, and cutting-edge technology.

The Audi SQ5 emerges as the top choice for those seeking a winning combination of performance, luxury, and value. With its impressive 349 hp engine, rapid acceleration of 4.7 seconds from 0-100 km/h, and standard premium sound system and park assist, the Audi SQ5 offers an unmatched driving experience. Despite its lower starting MSRP of $76,205 compared to the BMW X5's $89,201, the Audi SQ5 does not compromise on power or features. Its superior agility, lower curb weight, and standard amenities make it a clear favourite for enthusiasts who demand the best. For those who prioritize exhilarating performance, refined luxury, and exceptional value, the Audi SQ5 stands tall as the ultimate choice.

The Audi SQ7 stands out as the definitive choice for those seeking unparalleled power, luxury, and performance in the SUV segment. Boasting a formidable 500 hp engine, lightning-fast acceleration of 4.1 seconds from 0-100 km/h, and standard premium sound system and park assist, the Audi SQ7 redefines the standards of excellence. Despite its slightly higher starting MSRP of $119,592 compared to the BMW X7's $111,500, the Audi SQ7 offers superior horsepower and performance capabilities. With its agile handling, luxurious amenities, and commanding presence, the Audi SQ7 solidifies its position as the epitome of automotive perfection. For discerning drivers who demand the utmost in power, prestige, and refinement, the Audi SQ7 reigns supreme as the ultimate choice in luxury SUVs.
Conclusion
In conclusion, both Audi and BMW showcase their strengths across various facets of automotive excellence. BMW consistently demonstrates commendable fuel efficiency across its lineup, a factor that resonates with environmentally conscious consumers and those prioritizing long-term cost savings.
Audi, meanwhile, sets itself apart by incorporating luxury features as standard equipment across many models, providing an elevated driving experience from the outset. While fuel efficiency might not always be its leading attribute, Audi compensates by delivering exceptional performance, often leading in horsepower and acceleration.
When choosing between Audi and BMW, consumers should weigh their priorities carefully. BMW's emphasis on fuel efficiency could sway those seeking eco-friendly and cost-effective driving solutions, while Audi's commitment to luxury and performance appeals to those craving a premium driving experience without compromise. Ultimately, the decision rests on individual preferences, whether it's prioritizing fuel savings or indulging in opulent comfort and exhilarating performance.